“Sun hats off to Boots for their new Soltan campaign - smart and scary in equal measure”
PR Creative and Strategy for Boots Soltan summer campaign, generating 150M+ OTS. The advertising creative was leveraged across both social and editorial channels to surprise and shock mums and media alike into understanding that sun damage is for life. In conjunction with Getty, a photographic exhibition called “Permanent” was created for launch in central London. Designed with both social and traditional media in mind, the exhibition featured striking images of people with tattoos accompanied by educational sun protection messages. Live streaming events on Facebook were also held with Mumsnet, chaired by celeb ambassador Michelle Heaton. Parenting influencer partnerships delivered additional content to educate and drive third party endorsement.
“Big impact! Really made me think. Such a thought provoking campaign”
