Creative direction for No7 organic social and digital content. This content was created to help bring No7 more in line with contemporary beauty aesthetics, reinforcing No7’s position as a democratic beauty brand. Diverse skin tones, products from a variety of franchises and social-friendly palettes worked together to create imagery that encouraged consideration by consumers and beauty influencers alike. This imagery was used across both social and digital channels to drive engagement and purchase.
All photography by Jonathan Knowles.
