Creative direction for No7 Line Correcting Booster Serum rehit. As is usual with any big launch, some consumers were not sold by the hype. This post-launch campaign identified real women who were also super fans and used them to help overcome consumer objections, through a series of interviews and a photo shoot to capture their positivity about the product’s efficacy, highlighting the real and tangible results delivered by a powerful formulation.
All photography by Hogarth.
