Creative direction for No7 Custom Blend Highlighting Drops content. This content was created to highlight the bespoke nature of a new product that provides customised radiance for any skin type or shade, demonstrating ease of use and encouraging trial in the process. Content was made for social and digital media, across a variety of formats, drawing upon contemporary beauty trends and using diverse casting and simple messaging. The result was a suite of assets that delivered inspiring and achievable looks that both elevated the brand and brought it to life for increasingly savvy beauty consumers everywhere.
All photography by Hogarth.
