CYO
AGENCY, CREATIVE, PR, STRATEGY
Creative and Strategy lead for the launch of CYO resulting in 30k followers and sell out in a week. An influencer launch event in NYC in the weeks leading up to the London launch drove social buzz in the US and hype in the UK for CYO’s imminent arrival. The London launch event was created with social media in mind, skewed heavily towards contemporary beauty and lifestyle Instagram aesthetics. Highly personalised influencer mailers, paid partnerships and micro-influencer engagement combined with small scale, tactical press events ensured the brand grew to a 30k following on Instagram within a few short weeks of launch and sell out for many products across Boots UK.