Creative direction for No7 Laboratories content. This content was created to help establish a new franchise identity on social and digital platforms. The proposition of “Your Skin Clinic. At Home.” was translated into a conceptual space which brought together both clinical and personal lifestyle cues. The result was imagery with an inspirational and aspirational aesthetic which elevated No7 Laboratories and created desirability among consumers and influencers alike, and was was rolled out in multiple markets across digital, social and PR.
All photography by Jonathan Knowles.
